Population data help the businessman considerably in exploring new markets for his product; they serve as guideposts to market demand. The information on the consumer’s preference, buying habits, levels of living and income, together with their competition to be met, and the cost of operating business should be carefully studied.
It should be noted that not all commodities enjoy large sales even in communities that are thickly populated. Hence, a dealer in working clothes should take into account the number of farmers and laborers in the community, not the total population. Dealers in tractors, in farm machineries, and in agricultural implements may use agricultural income as a good index in determining their sales potentials. Dealers in gasoline should consider the number of motor vehicles in the place of business as a good measure of probable volume of sales.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment